People sometimes ask us why we are called Scamper.
From the beginning we wanted Scamper to be different from normal brand consultancies, and so we wanted a name that was also a bit different, and that represented the spirit of the company.
The name Scamper stands for two things:
- The excitement of exploring new places and new ideas
- An innocent connection with the Earth
Scamper was founded on the philosophy that brands are an extremely powerful business tool, and that if used to promote positive organisations, then they can encourage social and environmental improvement.
With this in mind, we have recently introduced a new slogan “building sustainable brands”, which highlights a couple of key changes to the way that we work:
Although we specialise in brand creation and implementation, there are other specialist organisations that can play a valuable role in ensuring the success of a brand. We will therefore be building a network ethical service providers (such as Rapid Apps and Eurydice PR) to help our clients get the most out of their brands.
We will be using our branding expertise in-house to develop our own ethical brands and spin-off businesses. Watch this space more information!
This blog is supported by Scamper Brand Strategy - Ethical Branding Experts.
Scamper started with the challenge that brands are one of the key elements of business success but are sometimes perceived as unethical and detrimental to society and the environment. If we believe what we hear in the media, they're responsible for everything from third world poverty to climate change. This appeared to put ethically responsible businesses at a distinct disadvantage in business terms. How could they develop powerful brands without selling their souls to the devil?
At Scamper we believe that brands are not inherently bad. They are one of the most powerful business tools and whether they are ethical or not simply depends on how you use them. We therefore only work with organisations that are progressive in their attitude towards sustainability. We believe that if we can help them to harness the power of brands to gain a competitive advantage, then we will be helping to make positive change towards a more sustainable world. The other part of business commonly seen as unethical is globalisation.
However, in a world of global industry, global communications and global social and environmental problems, we see it as essential that we face the problem head on. That’s why Scamper has a global perspective and an international team of staff and associates.
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