How did we get here?

Scamper started with the challenge that brands are one of the key elements of business success but are sometimes perceived as unethical and detrimental to society and the environment. If we believe what we hear in the media, they're responsible for everything from third world poverty to climate change. This appeared to put ethically responsible businesses at a distinct disadvantage in business terms. How could they develop powerful brands without selling their souls to the devil?

At Scamper we believe that brands are not inherently bad. They are one of the most powerful business tools and whether they are ethical or not simply depends on how you use them. We therefore only work with organisations that are progressive in their attitude towards sustainability. We believe that if we can help them to harness the power of brands to gain a competitive advantage, then we will be helping to make positive change towards a more sustainable world. The other part of business commonly seen as unethical is globalisation.

However, in a world of global industry, global communications and global social and environmental problems, we see it as essential that we face the problem head on. That’s why Scamper has a global perspective and an international team of staff and associates.